What happens when a community builds its own festival and invites everyone else in?
Baile funk, samba, and jazz in Leyton's Jubilee Park. Boa Nova brings a full-fledged festival, and sets a marker for just how strong the Brazilian community in London is.
We went along knowing considerably less about Brazilian music than most people there, and this is what we found.
Quite surprisingly, the first thing you hear at Boa Nova Festival is bass. Heavy, squelchy, acid-tinged baile funk, pumping out of a stretch tent positioned immediately on the right as you queue for entry and walk in. It sets the tone before you've found your bearings, and watching people's faces as they pass it for the first time is one of the small pleasures of the afternoon.
That stage, created in partnership with Baile Funk Culture, is where the day really comes alive. Mango & Ginger start things early, before a selection of DJs shifts through a range of propulsive rhythms in the beaming sun. There's a brief detour into drum and bass and garage earlier in the day, that splits opinion, and feels slightly displaced from everything else going on around it.
The main stage, however, operates slightly differently. Where the tent pulls you into the floor, the main stage builds slowly. A Música De Tim Maia are the highlight here, bringing a dramatic, rhythmic energy that moves between jazz, samba, and theatre. Progressive, attentive, and building, the set is driven by deliberate dynamics.
Across the crowd, large fans wave flags, football shirts, and traditional dress. In spirit of the approaching football World Cup, Brazil are playing on a screen in the background of the main stage at one point, which creates a nice community feel.
One of the things that makes a day like this feel different from a themed night in a basement is exactly what London does well when it does it properly. Events run by communities, for communities, with everyone else (such as ourselves) invited in. Boa Nova is a festival put together by people who have been running sold-out Brazilian nights at the Jazz Cafe for years.
You feel that in the details, with standouts including: the Churrasco from Aroma Grill and Broll Grill, the samba drumming threading through the site, the crowd itself, many of whom have travelled with flags and matching shirts and the energy of people who have been waiting for something like this to exist in London at this scale.
Speaking to one of the attendees, Mariana, during the day, she points out that João Gomes is from the northwest of Brazil. Regionally proud, sporting a decorative hat and cactus shirt as decorative markers of exactly where he is from. A detail that would be easy to miss but tells you something important about what this festival is trying to do. It is not a generic celebration of Brazilian music, but much more specific and proud.
There is an honest question worth sitting with as an outside observer. What does it mean to review a cultural event you don't have deep roots in yourself? It is something you become aware of here, surrounded by people for whom this music is not a discovery but a transcendence of home? The answer is probably just to be honest about it, and to say that Boa Nova Festival is clearly something the city needs, and welcomed us with open arms.