PRIVACY POLICY

Last Updated: March 2026

At Nobody Is Watching ("we", "us", or "our"), we value your privacy. This policy explains how we use cookies and Google Analytics on our website, what data we collect, and how we protect it.

Because our email address ends in .co.uk, we handle your data in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

1. What Data We Collect & Why

We do not ask you for your name, email address, or any direct personal details on this website. However, we do use Google Analytics to help us understand how visitors interact with our site so we can improve it.

Through Google Analytics, we automatically collect certain technical and usage data, including:

• Device & Browser Data: Your browser type, operating system, and screen resolution.

• Usage Data: Which pages you visit, how long you stay on them, and the website you came from.

• Truncated IP Addresses: Google Analytics collects IP addresses to show us what general region or city our visitors are from, but we have configured it to anonymize/truncate this data so full IP addresses are not stored.

Our Lawful Basis for Processing: Under the UK GDPR, we process this data based on our Legitimate Interests to maintain, secure, and improve our website. (Note: For the placement of non-essential cookies on your device, we rely on your Consent via our cookie banner).

2. Cookies

Cookies are small text files placed on your device. We use them specifically for Google Analytics to recognise return visitors and track site traffic.

You have total control over cookies. You can set your web browser to refuse all or some browser cookies, or to alert you when websites set or access cookies. You can also use the Google Analytics Opt-out Browser Add-on if you do not want your data used by Google Analytics across any website.

3. Who We Share Your Data With

We do not sell or rent your data to anyone. The analytical data we collect is shared only with Google (as our analytics provider).

Because Google is based in the United States, your anonymised browsing data may be transferred to and stored on servers outside of the UK. We rely on Google's standard contractual data protection clauses to ensure your data remains protected to UK standards.

4. Data Retention

Google Analytics stores the data it collects from our site for a set period (typically the standard default of 14 months) before automatically deleting it.

5. Your Rights and the ICO

Even though we do not collect your name or email, under the UK GDPR you still have rights regarding your online identifiers (like cookie IDs). You have the right to request access to the data we hold, request its deletion, or object to its processing.

If you have any questions or wish to exercise these rights, please contact us at:

Nobody Is Watching Email: contact@nobodyiswatching.co.uk